I am an innovative marketing strategist, a passionate brand specialist, and a creative designer.
With over two decades of experience in working with both B2B and B2C brands creating compelling and successful campaign and brand experiences that generate successful results.
My Timeline
Product Marketing Manager
[Short-Term Project Contract]
Careerfairy AG
Responsible for:
- Delivering a full marketing audit of CareerFairy’s marketing efforts and collateral and to deliver specific and targeted recommendations for Marketing Strategy, Brand and Product Positioning, User Journey and User Persona Development, as well as developing a Messaging Matrix for all Products and User Personas.
- Collaborating with key stakeholders within the business to enhance the messaging on Marketing Materials in development and ensure the aims and objectives of the collateral aligned with Sales and Marketing strategies.
- Designing and creating Landing Page templates to be used by staff to create targeted Product Landing Pages for specific User Personas that deliver results.
Interim Global Head of Marketing - PWS- Software applications
Logitech
Responsible for:
- Increasing the User Base of primary customisation app Logi Options+ by 0.6M and increasing the attach rate by 6% to 45%.
- Owning, managaging and solely responsible for driving strategically important projects including How to Use Logi Options+ tutorial videos, and Global New Product Introductions for the MX and Mobile Solutions teams.
- Developing and maintaining strategic communicaton foundation for Logitech Software Applications.
- Creating go-to-market communications strategies based on Target Audiences, Geographies and Communications Channels to create both an investment plan and go-to-market plan.
- Prioritising Target Audiences and working with Product Management Teamto refine positioning & value propositions, as well as leading messaging development.
- Developing Creative Content, owning Creative Briefs through approval and then manage development of creative and content assets to be used on Product Packaging, Awareness, Conversion and Post-Purchase campaigns, e-Tail sites, and events based on go-to-market communications strategy.
- Proposing and decision making as to whether plans should be executed centrally or through Logitech’s commercial organisations.
- Developing guidance and comprehensive Marketing Toolkits, Creative and Content Assets required to execute go-to-market Communications Strategies that include: Business Rationale, Data, and Insights.
Head of Product Marketing
Cathx Ocean
Responsible for:
- Creating successful Omni-Channel Marketing strategies and campaigns with defined success metrics aligning with product and sales strategies.
- Increasing engagement and producing quality leads by developing first-class Marketing content with compelling messaging.
- Collaborating with Key Stakeholders to develop Product Positioning, Messaging, Value Propositions and Product Narratives.
- Preparation, co-ordination and execution of Corporate and Product webinars.
- Preparation and distribution of press releases and articles for publication at conferences and online webinars. Co-ordinating media interviews, and internal resources, projects and tasks.
- Owning and maintaining Customer Personas. Understanding and utilising the buying and sales process for various markets to inform effective Sales & Marketing material development.
- Analysing and exploring company differentiation vis-à-vis global direct competitors in terms of products and services, reach, pricing and market trends to boost lead generation on a monthly basis.
- Performing in-depth analysis of Digital Marketing Analytics to improve the Reach, Engagement and Conversions for campaigns. Ensuring maximum return on investment for Cathx Ocean.
- Co-ordination of Cathx Ocean’s presence at Trade Shows globally including stand design and building, product mangement and on-stand promotions.
- Overseeing the updating of all Internal Brand Touch Points such as large sections of the Cathx Ocean website with campaign specific landing pages, improved product messaging and on-page Seach Engine Optimisation, sales powerpoint presentations, customer proposals, tender documentation and corporate stationery.
CREATIVE DIRECTOR / VISUAL COMMUNICATOR
Adam McConnell Design
Responsible for:
- Successfully completed corporate contracts for a range of Internationally recognised Brands such as DPD Ireland and Johnson Controls. This involved working with the CEO and Senior Management Teams in these companies with regards to Branding, Graphic Design, Visual Communication, Motion Graphics, and Year End Corporate presentations for entire Senior Management Teams.
Head Of Digital
Spectrum
Responsible for:
- Developed and delivered a new revenue stream through a Digital Marketing offering for both current clients and prospective clients.
- Researched service solutions and made recommendations for the improvement of Systems and Infrastructure.
- Applied my extensive expertise in Key Digital Principles, including Person Centred Design, prototyping and AGILE delivery in a sensitive and complex environment.
- Managed end-to-end delivery of Digital Projects in SEO/SEM/PPC, Social Media, E-mail and Digital Advertising. Creation of content for and management of Social Media Channels.
- Worked with Third Party Suppliers, including Digital Agencies and Software Vendors to deliver Key Digital Projects.
- Utilised research, scheduling and analytical tools including Semrush, Buzzsumo, Hubspot, Alexa.com, Hootsuite, Google Analytics and SAP Business One for both quotations and invoicing of clients.
- Reporting and Analysis of Digital Marketing initiatives including Website Performance, Website Development, and Social Media Engagement.
Marketing Team Lead [Interim]
LED Group
Responsible for:
- Defining Creative Vision and Direction for the Marketing Team for all platforms.
- Budget Management for the Marketing Team.
- Managing a Creative Team working on a wide variety of successful projects both Print and Digital.
- Developing the Digital Strategy, PR and ongoing Digital Customer Experience to ensure consistency and Brand Strength.
- Collaborating with Senior Management on project direction and developing engaging cross-platform campaigns, promotions and product launches.
Graphic / Web Designer
Limperts Academy of Design
Owner / Web / Graphic Designer
Caravan Productions
I HAVE WORKED WITH
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My Skills
